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General Feedback on the Discussion Forum

General Feedback on the Discussion Forum

Q Most of you have very well-demonstrated why secondary data is important and how it can be used for the restaurant industry. I was really impressed by your ways of reflecting secondary data on your area for restaurant business. I am so glad to have excellent marketers like you in this class! I really want to see your analytic skills for using secondary data one more time. Let’s move from the restaurant industry to the tourism industry through this secondary data: https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 I think that this is an interesting set of infographics comparing 2019 and 2020 e-commerce (in the U.S.). As you can see, the #1 declining online product is luggage due to the COVID-19 pandemic. And then a number of other travel-related products like cameras, swim wear, and backpacks. My Question is: As a hospitality and tourism marketer, how can you use “the list of the Top 100 Gaining and Top 100 Declining categories in March” for your company? Please show me your analytic skills and marketing strategy based on the given secondary data, which helps your company to enhance business performance during this uncertain time (Let’s assume you are a marketer at a hospitality and tourism company). Please feel free to participate in this optional discussion to get up to 3 extra points (more than 200 words and including at least one credible reference to support your opinion) as well as to expand your knowledge about this topic with your classmates (by 11:55 pm CST, 20th September). Late submissions will not receive any points.

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I think that there can be utilization of “the list of the Top 100 Gaining and Top 100 Declining categories in March” for your company” by offering discounted prices to customers for the declining categories of products. For the gaining products or services, there can be offering of such products or services at discounted prices as well. However, the rate of discount must be lower for gaining products or services than the rate of discount provided for declining products or services (He & Harris, 2020). This is because the customers will always be interested to buy the gaining products or services whatever the price might be (He & Harris, 2020).